Jessica McLaughlin

Latest Articles and Blogs

JANUARY 2012

HGTV Canada:

• Top 5 Friday: Flooring & Rug Trends for 2012
• Top 5 Friday: Big Storage Pieces to Bust Clutter

Sprout Social:

• How to Hire an iPhone App Developer

DECEMBER 2011

HGTV Canada:

• Top 5 Friday: Hostess Gifts to Get You Through the Holiday Party Circuit

Sprout Social:

• Why You Should Buy an iPad for Your Business

NOVEMBER 2011

HGTV Canada:

• Bargain Saturday: 10 Ways to Use Wooden Palettes as Furniture, Decor, Storage & More
• Steal vs. Splurge: Whimsical Bird Salt & Pepper Shakers

Sprout Social:

• Mac vs. PC: Which is Best for Your Business?
• How to Make Your Website iPhone and iPad Friendly

OCTOBER 2011

HGTV Canada:

• Bargain Saturday: 3 Affordable Centrepiece Alternatives
• Top 5 Friday: Bring the Colours & Textures of Fall to Your Tabletop
• Bargain Saturday: 4 Art Prints for the Photography Lover

Food Network:

• Highlights and Photos from the Delicious Food Show

Sprout Social:

• 5 Great Idea for Facebook Social Media Promotion
• 6 Twitter Hashtags Every Restaurant Should Use
• iPhone, Android, or Blackberry: Which Smartphone is Best for Business?

SEPTEMBER 2011

HGTV Canada: 

• Bargain Saturday: 6 Resources for Free and Cheap Downloadable Labels
• Bargain Saturday: 6 Ways to Fake a Headboard
• Top 5 Friday: Bold Florals, Lace, Zig Zags, and More: Trends in Dinnerware

Sprout Social:

• How to Set Up a Tumblr Blog for Business or Brands
• How to Manage Facebook for Enterprise
• How to Use Facebook for Online Business
• 5 Twitter Tips for Restaurants

Writing: Social & Digital Coverage

Sprout Social: Insights Blog:

• How to Manage Twitter for Enterprise
• 8 Ways to Find Content for Your Company Blog
• How to Use Twitter for Online Business
• How to Start a Company Blog
• How to Market Your Brand on YouTube
• How to Upload Videos to YouTube
• How to Use Foursquare for Small and Local Business
• How to Set Up a Tumblr Blog for Business or Brands
• How to Manage Facebook for Enterprise
• How to Use Facebook for Online Business
• 5 Twitter Tips for Restaurants
• How to Manage Twitter for Enterprise
• 8 Ways to Find Content for Your Company Blog
• How to Use Twitter for Online Business
• How to Start a Company Blog
• How to Market Your Brand on YouTube
• How to Upload Videos to YouTube
• How to Use Foursquare for Small and Local Business
• How to Get Your Badge Approved by Foursquare
• How to Find New Hires Using LinkedIn
• How to Edit Your LinkedIn Company Page
• What are LinkedIn Groups?
• How to Use Foursquare for Brands
• How to Use Gowalla for Brands

Technorati:

• Facebook Privacy: Who’s Responsible for the Children Under 13?
• UberMedia vs. Twitter: Tweetdeck Sale to Twitter to be Confirmed this Week
• So Long, Old Friendster
• All-in-One Gadgets: Camera & Gaming Markets Disrupted by iPhones & Smartphones 
• Uber Media vs. Twitter: It’s On?
• Social Media Friend App: Why is this an App?
• Facebook Marketers: Study Shows Higher Engagement Thursday and Friday
• Facebook Tries to Compete… With Everything
• Twitter Switches Focus: Search Over Content Creation
• The Real Definition of Social Media
• James Franco Should Have Known Better

Writing: Lifestyle

Foodnetwork.ca

Some examples of the types of writing I’ve done for foodnetwork.ca:

Restaurants & Markets

• If You Can Have ONE Ridiculously Amazing Meal In Your Life, This Is It!
• Donair vs. Donair
• Wall-to-Wall Desserts, Toronto
• Sweet, Sweet Sugah!
• Top 5: Fare-ly Delicious Things to Eat at the CNE

Books & Magazines Reviews

• Magazine: Vogue Entertaining & Travel, Australia
• Magazine: Martha Stewart Living
• Book: Mark McEwan’s Great Food at Home

Products & News

• 1 Week, 3 East Coast Lobster Fests: This is How You Do It
• Bacon Bits: Bacon-Infused Booze… Bacontini?
• Tasting Lab: Pomegranate Cocktails
• 5 Beer Glasses from Simple to Ornate
• The S.S. Gravy: 3 Elegant Gravy Boats
• 3 Wine Glasses from Low to High End

HGTV.ca’s Style Sheet Blog

Here’s a few samples of some posts I’ve written for HGTV.ca:

Bargains:

• Bargain Saturday: 4 Affordable Ideas for Organizing a Kids’ Room
• Bargain Saturday: Modern & Colourful Prints for the Music Lover
• Bargain Saturday: 5 Affordable Art Prints for the Bicycle Lover
• Bargain Saturday: 7 Ways to Reuse Your Old Bath Towels
• Bargain Saturday: 2 Pieces of Furniture I’m Going to Pain, My Future Dining Room
• Bargain Saturday: Make a Time(less) Statement, 4 Large Clocks
• Bargain Saturday: Plates as Art
• Bargain Saturday: Sunny Fabrics for Around $10/Yard
• Bargain Saturday: 4 Things You Can Do with Wallpaper Samples This Weekend
• Bargain Saturday: Industrial Stencils Make a Strong Statement

Top 5:

• Top 5 Friday: Colours, Patterns & Wood: Flatware Trends

A few other samples from HGTV.ca:

• Cheap Artwork Find: Digital Collages
• DIY: Wire Cable Curtain Solution
• 3 Desks That Aren’t Too “Desk-y”

Writing: Miscellaneous

Miscellaneous:

• Cupcake Chaos at Cupcake Camp, BlogTO
• Restaurant reviews on Taste TO

Case Study: Community on Foodnetwork.ca After 1 Year

1 Year of Community on Foodnetwork.ca

View more presentations from Jessica McLaughlin.

My Resume

View a copy of my resume on Google Docs